Technology has changed the business of interior design in many ways, and interior designer Tamela Klisura has been a leader in using technology to not only help her clients view designs but also to help fellow designers create their own inspiring designs. Just over 20 years ago, the self-described “tech geek” opened her full-service interior design studio. From the beginning, she was fascinated by the creative potential of software and took every opportunity to master its use and present clients’ dreams to them before turning them into reality.
As her business grew, she operated a retail front and then opened a furniture showroom in a prominent design center. Other designers who visited her showroom were intrigued when they saw her creating digital floor plans and asked if she could help them do the same. In 2016, she and her team expanded the technology to produce three-dimensional visuals. Now, they’ve created a separate company, Designer 3D Services, solely to serve interior designers who want to expand their own creative vision and abilities.
Her guiding principle is to empower the creative process for designers by allowing them to explore all possibilities for a space through visualization technology. The goal is to provide designers with a tool that allows them to show not only floor plans but space elevations in photo realistic color and textures with furniture, fabric, lighting and finishings applied to the clients space in three dimension. Clients immediately experience their space and the full effects of the atmosphere created by the designer. And because Klisura is a designer herself, she understands the challenges that face other designers. Her ability to recognize and point out potential problems is a bonus for designers as they bring their inspirations to life.
Exchanging ideas with other designers is one of the joys of Klisura’s interactions with clients, who range from designers and architects to contractors and real estate agents. She loves the collaborative energy that flares when bouncing ideas back and forth with another creative as they discuss a project’s possibilities. While technology is the frame of her business, verbal communication is key to transforming ideas into finished spaces.
Even better is seeing an aesthetically pleasing design, rendered before construction or walls are knocked out, that either solves a problem or creates an unexpected experience in an ordinary space. That is the power of 3D rendering technology as a communication tool for designers. A three-dimensional visual representation conveys authenticity and immediately allow clients to feel the emotional impact of their future space.